Human Essence of Economics

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Producing so you can eat (and prosper) is the starting point in microeconomics.

Microeconomics is not about data and equations being used to generate graphs and diagrams – although unfortunately that is mainly how microeconomics is taught.

Each person and every business firm have to produce something to earn an income to be used to satisfy desires and objectives.

Prices that appear as part of the spontaneity of the market act like words, giving all things meaning. Entrepreneurs read the price messages and take risks, with their goal being to earn a profit by serving the consumer. It is this active involvement that drives the economy forward by dispersing the information throughout, and across the time horizon. All this is part of the language of the market.

Why is this approach in this book better? It is qualitative analysis rather than quantitative analysis and it examines the economy in its real condition of dynamic disequilibrium rather than the fictitious condition of equilibrium. That is one of the reasons why this is the best microeconomics textbook out there.

What really sets it apart is the microeconomic model.

  • The model shows the origin of subjective values.
  • The model is causal-realistic, moving from cause to effect.
  • The model shows how the entrepreneurial spirit activates the market.

This book delivers a new economic technology but it also makes clear how to apply the concept of competitive entrepreneurship to each step along the way in the real world of disequilibrium and uncertainty.

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